The National Association of Attorneys General (NAAG) held its fall consumer protection conference last week in Washington, DC, where state Attorneys General (AGs) discussed enforcement priorities and strategies. The conference featured both closed-door sessions for law enforcement only, and a day of public panels and speeches. Speakers from state AG offices, consumer advocacy organizations, and the private sector discussed trends ranging from creation of new data privacy units in AG offices to new state laws regulating ultra-processed foods and undisclosed “junk” fees.